The modern digital marketing agency for Tour, Charter and Adventure companies. SEO and AI search specialists.
Picture waking up to new bookings instead of an empty inbox.
Guests now ask ChatGPT, Claude and Gemini where to book. We work to put your company in the answer.
Free, 30 minutes. You keep your Snapshot whether or not you hire us. Your Snapshot is six quick checks on how you show up on Google and in AI answers today.
Pick your trip type
- Specialists in boat charters, aerial tours and adventure
- Fixes start in Month One
- You own everything we build
- Built by a tour operator
Does this sound like you?
- You check your phone before your feet hit the floor. No new bookings. Again.
- You've tried what everyone said would work: post more, list on another site, pay someone who promised. Each one half done, because you were out running trips.
- The bills show up on time. The bookings don't.
- Another month ends the same way, and you start to wonder if it's you.
It isn't you. The way guests find a trip has changed, and nobody showed you the new rules.
Why trips don't just book anymore
Guests ask ChatGPT, Claude and Google for the best tour or charter in town. They get a short list of names. If you're not on it, they never see you.
Google and AI read your site differently than guests do. They read the words and the code underneath: your headings, how your pages link together, and the labels that spell out each trip, its price and where it leaves from. A site can look great and still leave them guessing. Spell out every trip clearly and Google and AI can read what you run. They have to understand you before they can recommend you.
Fixing it takes the inside and the outside working together. Your site's code, your Google listing, your reviews, pages for your main trips, and new content every month. Done one piece at a time between trips, it never adds up. We do the whole job, in the right order.
Picture your life when bookings come in constantly
You wake up, check your phone, and there are new bookings from guests who found you overnight. The goal is a calendar you can plan around, with fewer slow days.
Money stops being the first thing on your mind. You plan your crew with confidence, add a departure, maybe a new trip. And you get your life back: dinner with your family, a Saturday off, a vacation where you don't check your inbox every hour.
That's what we build toward. Book more, stress less.
Who we help
Boat charters
Yachts, fishing, sunset and private charters.
Aerial tours
Helicopter, balloon and scenic flights.
Adventure experiences
Off-road, rafting, horseback, scuba and more.
Run something else guests pay for? We'll tell you on the call if we're a fit. Doing your own marketing for now? See what's coming
Month One, we fix what's costing you bookings
In your first 30 days, we open up your site and rebuild how Google and AI read your business. You'll understand every change. We make them. You give us access and approve new wording.
We fix the code Google and AI read on your site.
We go into the code Google and AI read first. Every trip, price and detail is spelled out where they look.
Your reviews, put to work.
Guests trust other guests. We put your best reviews on your own site as real text, next to the trips they talk about, and line them up with your Google listing. A guest sees the proof the moment they land, and Google and AI can read it too.
Your Google listing, matched to your site.
Every trip, your booking link and the details guests and Google look at first.
Your main experience page, rebuilt to take bookings.
We rebuild it with the price, what's included, the questions guests ask and a clear Book button.
A booking path, installed correctly.
We test the booking path on a phone, from search to checkout, and fix where it breaks.
See where your next guests come from.
Tracking that shows which search, page or listing brings them, as far as your booking system and Google's tools allow. Nobody, us included, hides behind guesses.
You'll see the whole map.
How guests search for your trips, who's taking them, and our plan to win them back.
Your before-and-after report.
Screenshots of every fix, before and after. How you show up on Google and in AI answers on day 1 and day 30. A video walkthrough. And what comes next.
After Month One, it compounds
From month two
You pick a month-to-month plan. Pages for your main trips come first, then articles that answer what guests ask before they book. The bigger the plan, the more we build each month.
Every month after
Every new page grows your site. Each one gives search one more page that can bring a guest in.
Every month
A report with a short video: what moved, what didn't and what's next.
Any month
Cancel before the next 1st, and keep everything we built.
This is the Tour Boss Method: fix the leaks first, then build on them. See pricing and what each fix includes
No long-term contract. You own everything we build.
See the work
Here's why guests book someone else. We asked ChatGPT for the best yacht charter in Miami. Three companies got the whole answer. Everyone else was left out.
What a traveler sees when they ask AI
The traveler asked: “What's the best yacht charter in Miami?”
ChatGPT answered:The best yacht charter in Miami depends on the experience you want, but I'd prioritize a charter with a well-maintained yacht, a licensed captain, transparent pricing, and a great route through Biscayne Bay.
1. [Operator A]: Best for luxury. [...] Its published four-hour charters start at $4,495, with larger yachts and longer trips costing more.
2. [Operator B]: Best overall. [...] It has a 5.0/5 rating with over 1,000 reviews in the business listing, and offers private charters with a captain and crew.
3. [Operator C]: Best for comparing prices. [...] The company advertises a wide fleet, published boat-by-boat rates, and captain-included options.
Three companies got the whole answer, each for something it publishes: a price, a review count, a rate list. One was sent to a web address that doesn't exist.
What the named operators have in common
- Operator A: a luxury charter company
- Named first. Its site states a starting price in several places, and the answer repeated that exact price.
- Operator B: an independent charter company
- Named second, and called best overall. It shows a 5.0 rating and 1,000+ reviews. The web address the answer gave for it doesn't exist; its real site uses a different one.
- Operator C: a boat-booking marketplace
- Named for comparing prices. Every boat page on its site lists a rate.
Want to see how yours shows up? We build your Snapshot for the call.
A good fit if
you run high-ticket trips, your bookings have been flat for a year or more, and you're ready to start with a 30-day fix.
What happens when you book
- Pick a time. Thirty minutes. Choose any open time on our calendar.
- Fill in the intake form at least 48 hours before. It takes about 30 minutes, and it's thorough on purpose: it's how we make your thirty minutes count.
- Talk it through. You leave with your Snapshot and clear options, whether or not you hire us.
Start with Month One: a 30-day fix with no long-term contract. Then month to month. See pricing
Book a free strategy callThe call is free, with no obligation. You'll leave with your Snapshot whether or not you hire us.
Questions operators ask
Do you work with companies like mine?
We specialize in tour, charter and adventure companies with high-ticket trips: boat charters, helicopter and aerial tours, and adventure like off-road, rafting and horseback. Something else? We'll tell you on the call if we're a fit.
What's the Snapshot?
Six quick checks on how your company shows up on Google and in AI answers today, done for the call. It's yours to keep, whether or not you hire us.
How much does it cost?
It starts with Month One, a one-time fix of your current site that takes 30 days and has no long-term contract. After that, you pick a month-to-month plan or stop. Our pricing page lists every price.
Why start with Month One?
Month One fixes the leaks on your current site in 30 days. Everything we add after it stands on that work. You see a before-and-after report, then you decide whether to keep going.
What if I want out?
There's no long-term contract. After Month One, you can stop and keep everything we built. On a monthly plan, you can stop after any month: cancel before the next 1st. A paid month isn't refunded.
How long until I see results?
The fixes land in Month One: the inside of your site, your Google listing, your booking path, your reviews and your tracking. Plan on 3 to 6 months before new pages bring steady traffic from Google. It can be faster or slower, and no one controls the timing. That's why we never promise bookings by a date. Your monthly report shows what moved.
Do I own everything?
Yes. The pages, the content and the setup are yours, whether you stay or not.
Do you run ads?
Ads, video and running your social accounts are add-ons, priced on their own. We take them on once Month One has fixed your site and your numbers say they'll pay off. Ad budgets are never part of our price.
Can't I just reply to my reviews myself?
You can, and you should. Replies show the next guest you care. They don't put the review on your own site, though. That's part of Month One.
Who does the work?
Tour Boss is led by a tour operator. AI does the heavy lifting, and a person checks every piece before it goes live.
Find out what's holding your bookings back.
Free, 30 minutes. Founded by a tour operator with 26 years running guest experiences.
On your free call, you'll get:
- Your Snapshot: six checks on how Google and AI see your business today
- Why guests are booking someone else
- What we'd fix first